How Gootkit trojan distributes ransomware via Google SERPs

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks

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Observing & understanding the technical side of the Google algo

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PvviCq

Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

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Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief

Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3e4xCdH

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

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Phone calls critical for business during the pandemic; Tuesday’s daily brief

Plus, we’re introducing research Tuesdays

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Semrush plans to go public after posting big 2020 growth

But the company says changes in access to 3rd party data and cookies could really disrupt its business.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/380Ca15