Google will not build or use alternate identifiers to track users across the web

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3sJDHjU

Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief

Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3e4xCdH

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3baS5M6

Phone calls critical for business during the pandemic; Tuesday’s daily brief

Plus, we’re introducing research Tuesdays

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3bRsZB2

Semrush plans to go public after posting big 2020 growth

But the company says changes in access to 3rd party data and cookies could really disrupt its business.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/380Ca15

We’re looking for skilled marketers to speak at SMX Advanced!

If you’re interested in speaking at SMX Advanced but haven’t pitched a session yet, now’s the time.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2MDbcVD

How to remove non geo targeted websites from SERP for Brand Search

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PhwqJC