Google: How to Provide Better Product Information

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Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief

Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used?

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More Google Ads changes and SERP fluctuations; Thursday’s daily brief

Plus, hop on Twitter trends

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Google Search may be showing featured snippets less often

The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3spEiac

Google set to deprecate Showcase Shopping ads on April 1

Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/381k2UT

A few pointers from the pros during SMX Report; Wednesday’s daily brief

Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.

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Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements

The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits

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