Google Again Testing Dark Mode in Desktop Search

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2NiKYI8

Is Google moving toward being search marketing’s point of singularity: Thursday’s daily brief

Plus, we’re looking for speakers for SMX Create

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3a6QTJc

Google Search dark theme mode expands but search ads are hard to distinguish

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3qbmUFB

How to Rank on Competitive Keywords

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Owo2G1

In-SERP lead forms convert Google Ads users without a click-through

Lead form extensions are available for Google advertisers in Search, Video, and Discovery.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3p6caag

Google might have to subsidize journalism, but not like this…

Plus, Microsoft is replacing CPC with eCPC by the end of April.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3a4MYN4

Pitch to speak at SMX Create!

We’re looking for a few skilled search marketers who specialize in content and creative.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3tJS9JU