Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief

Plus, Google News and Discover penalties

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Google’s updated phrase match simplifies keywords and worries advertisers

What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.

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Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Microsoft Advertising says eCPC increases conversions while lowering CPA. while some advertisers worry about loss of control.

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SMX kicks off in two weeks… don’t miss out!

Register now to get your All Access pass for just $149 — or bundle with a two-day workshop for $289!

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Does having empty H2 container tags on a page hurt SEO?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3oVhNYE

Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief

Plus, Google Ads Auto Applied Recommendations explained

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Google publishes new manual actions aimed at Google News and Discover penalties

Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.

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