Social media as an SEO ranking signal defies logic

from Google SEO News and Discussion WebmasterWorld https://ift.tt/36QsTrO

Outdated blog content, majority of site, keep it or delete it?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2O5vNSR

Google expands phrase match to include broad match modifier traffic

Broad match modifier will be phased out as part of the change.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rlibRH

Google Ads Auto Applied Recommendations: Every setting, explained

There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YHgXnx

Are backlinks still relevant for PageRank?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2UCuE56

Google will suspend merchant sites that show higher prices in the checkout

Starting on April 6, 2021 Google will begin to enforce that the price showing on your product landing page matches that in the cart.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aCI2y6

Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms

The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3tsWnFZ