PPC award winners talk strategies for competitive times, industries, and marketplaces

The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.

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Google publishes guide for crawling large sites

from Google SEO News and Discussion WebmasterWorld https://ift.tt/36ksqhh

Facebook testing brand safety topic exclusions for advertisers

“This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson.

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SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend

RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3pu9NPg

Google may not display Web Stories that are teasers

Google said its users want to see the full story and not have to click through to see more.

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Evergreen content

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3a9GEml

How are local service ads impacting Google Ads accounts?

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry.

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