Monday, January 11, 2021

Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo & Google Ads

We also speak about his current position running a company named Textbroker.

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How to use schema markup to make an impression in search

Every business is unique in its own way and schema markup can help convey that in Google search.

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Sunday, January 10, 2021

Google launched subtopics ranking in mid-November

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.

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Saturday, January 9, 2021

Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nAL0rn

Google Ads and SMBs: How to drive results on a low budget

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5000 can use these tips to improve their conversions.

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Friday, January 8, 2021

Google My Business launches new performance reporting

You can access these new reports within Google My Business under the insights section.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2XkWpAF

Selecting better KPIs for your business: What to consider and how to bolster your most important metric

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nnCRq6