Saturday, January 9, 2021

Google Ads and SMBs: How to drive results on a low budget

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5000 can use these tips to improve their conversions.

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Friday, January 8, 2021

Google My Business launches new performance reporting

You can access these new reports within Google My Business under the insights section.

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Selecting better KPIs for your business: What to consider and how to bolster your most important metric

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nnCRq6

Thursday, January 7, 2021

Facebook blocks Trump for remainder of term while Twitter sets temporary ban

Numerous advertisers have paused their social media campaigns over yesterday’s events at the Capitol.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/39erjQI

Wednesday, January 6, 2021

Search Engine Land, SMX name Carolyn Lyden content lead

Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nii4E3

Become a master of analytics at Search Marketing Expo

Register by February 6 to secure your All Access pass for just $99, or bundle with a workshop and save!

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rV2SAp

Google confirms showing homework practice problems in search results

Google said this is currently an experiment but will share more details on how publishers can participate later.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nfEllV