Thursday, December 17, 2020

We’re revving up for more SMX events in 2021. Submit your session pitches now

Now there are more SMX events for marketers to keep up with the changing world of search which means more speaking opportunities for industry experts like you.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3oZj94W

Google December 2020 core update is now fully rolled out

Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3oZpkWY

Wednesday, December 16, 2020

How to get started in Google Analytics 4

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2KtcC3M

Google temporarily disables issue validation in Search Console

Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Kv3ATI

Google Ads moves campaign goal metric

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3mpuw4B

What would it take for new search engines to succeed?

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3qYr44v