Tuesday, December 15, 2020

Google to move the Structured Data testing tool to schema.org

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.

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Google Maps local listing now showing web search results

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.

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Live, interactive search marketing workshops start tomorrow!

This is the last chance you’ll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don’t miss out!

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Monday, December 14, 2020

Bing Webmaster Tools adds Microsoft Clarity integration

Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming.

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Video: Alan Rabinowitz’s Google ranking & online reputation management tips

We talk about content, citations, on-page SEO, conversions, user experience and ORM.

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RSAs vs ETAs, how, when, and why PPC experts use them

An analysis of more than 5,600 Google Ads accounts.

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The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here’s how they’re different and why you need to optimize answers for brand-focused questions.

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