Wednesday, December 9, 2020

Why your content strategy needs both rank-worthy and link-worthy content in the mix

How a two-pronged approach can help you increase brand awareness and organic traffic.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3oASv2k

Tuesday, December 8, 2020

New EU regulations compel more transparency for search rankings

Guidelines seek disclosure of major ranking factors by Google, Amazon.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3lZ7lOl

YouTube remains dominant source of video in top Google ranking positions

Study found 83% of videos in search results carousel come from YouTube.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2VYUfG5

How to increase page speed



from Google SEO News and Discussion WebmasterWorld https://ift.tt/3lsY7em

Google’s December 2020 core update was big, even bigger than May 2020, say data providers

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Li90lx

Is Google deciding which links are Do/Nofollow?



from Google SEO News and Discussion WebmasterWorld https://ift.tt/36Sbpvk

Monday, December 7, 2020

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements you may have missed.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3oA4s8v