The problem with the ‘structured content’ mindset

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/37mP0Wn

Breadcrumbs Not Updating

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2HAxpBl

Breadcrumbs Not Updating

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2KEeUNw

Google tests multiple contextual links in featured snippets

Google confirms web stories as featured snippets are not a great experience for searchers.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2UYAk9Y

A peek into PPC routines during Cyber Five week

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33e7qqU

Google puts some contextual search features in context

Google is using newish language understanding models specific to leveraging conversational context for these search features.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nU3BPC

Google launches new crawl stats report in Search Console

Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nNu0yg