Wednesday, September 23, 2020

Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community

The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cr7SWb

We’re hiring a new content lead for Search Engine Land and SMX

It’s s great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33RNt8X

Google opens the source for its robots.txt parser in Java and testing framework in C++

The new releases are from Google’s Search Open Sourcing team.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3kGcOt5

Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3mT9oFx

No excuses: Here’s why you need to attend SMX

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales!

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3iU8R3J

Women in search: Why allies and networking are critical

How to be an active ally for equality in the search industry. Plus, networking resources for women in search.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/35YLRwP

Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cm1Xl0