Product feed optimization: Here’s more reason to use those attributes

Google is surfacing product attributes such as “Material” in Shopping ads.

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Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

This is the second big shake up for Google’s commerce efforts this year.

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Why SEOs are going to miss the Structured Data Testing Tool

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement.

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How 9 major Google My Business updates in 2020 can help you rebound

A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side.

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Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google tested the idea of subscription-based services for GMB in April 2019.

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4 ways to speed up your Shopify site

Lower load times can increase your organic visibility and help you sell more.

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What content survives Google algorithm updates?

Be able to anticipate your target audience’s needs.

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