How to source and vet content writers [Video]

Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fAwcps

Important Update: Changes to the 2020 Search Engine Land Awards

Why we’re changing the Search Marketer of the Year categories, adding a new category, and extending our deadlines.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ZwuXSz

Why audience context matters

Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2WDJSZp

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3h2yygS

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control

A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2WpJ5uW

Google opens image extension beta, adds countdowns to responsive search ads

RSAs are getting more features and functionality.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32mloaG

Search engines penalize websites – but why?

Penalties must be seen for what they truly are: stopgap measures.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32k7ZQj