When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3iYFD42

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Available in App + Web properties, automate audience creation based on predicted behavior.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2AYHG72

Next on Live with Search Engine Land: The ins and outs of Shopify SEO

With more businesses turning to Shopify to serve customers, optimizing their sites for search is critically important.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3gZL0OF

Video: Purna Virji of Microsoft on inclusion and accessibility in search

Purna also won the US Search Personality Award in 2019 and is just a really good person.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Ok8otN

Google isnt showing Rich-Snippet for all URLs

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Zmd4pd

Possible reason for internal pages ranking well, but homepage not?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Zgp6jU

Possible reason for internal pages ranking well, but homepage not?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2W84nwW