Wednesday, July 8, 2020

How to evaluate content quality with BERT

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.

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Google to Deprecate the Structured Testing Tool



from Google SEO News and Discussion WebmasterWorld https://ift.tt/3ecegjp

How to create new Google Shopping insight reports in Data Studio

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.

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Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/38yV3XM

Is it time for Google Scotland?

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Z77k2J

Tuesday, July 7, 2020

How to set up a simple Google Ads testing framework for continual campaign optimization

Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3gDjru2

Google Rich Results Test tool now out of beta

Google is deprecating the old Structured Data Testing Tool.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3e28JvC