Google Updates and SERP Changes - July 2020

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2YRN8BW

WSJ: GoogleBot can add products to shopping carts

Make sure to double check those abandoned cart metrics; they may be inflated.

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CCPA enforcement begins now and most companies aren’t ready

Unprepared for CCPA? Here is what you need to know and do — now.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ggAdiz

Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won’t be clear cut.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NLcJ9h

What publishers need to consider before dropping AMP [Video]

BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

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Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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The pillars of successful link building

Create linkable assets and identify relevant opportunities to reach a wider audience.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3glHjm9