Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won’t be clear cut.

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What publishers need to consider before dropping AMP [Video]

BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.

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Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

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The pillars of successful link building

Create linkable assets and identify relevant opportunities to reach a wider audience.

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Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage.

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What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them?

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Google is streamlining ‘Ad’ labeling for Shopping ads

The “Sponsored” label will be retired on desktop results, too.

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