Saturday, June 6, 2020

‘What’s an ads guy doing running Google search?’

Some people may be unfamiliar with Prabhakar Raghavan’s background.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2XFPTWp

Friday, June 5, 2020

How to use Google Ads Explanations to understand performance changes

The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2XBSBvZ

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BCzvNF

Best Practice - Adding eComm and expanding audience



from Google SEO News and Discussion WebmasterWorld https://ift.tt/30gd0YW

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/30fxqkO

Bing Webmaster Tools new Site Scan feature finds SEO issues

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3gTRyyX