Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider.

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Best Practice - Adding eComm and expanding audience

from Google SEO News and Discussion WebmasterWorld https://ift.tt/30gd0YW

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

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Bing Webmaster Tools new Site Scan feature finds SEO issues

New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit tool.

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Best Practice - Adding eComm and expanding audience

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3gXKBNA

Combine location data and external trends to build diverse audience strategies [Video]

Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

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Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.

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