Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.

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Why the evergreen Googlebot is such a big deal [Video]

Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cs188F

Google local ranking changes in early May? Thank a bug

Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36MWSj8

Video: Sarah Teach on conscious capitalism in SEO

Conscious SEO is about being conscious about all the stake holders with your content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2AsIY9E

Your customers aren’t interested in your COVID messaging anymore, what now?

COVID burnout is real, but the pandemic is not over.

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How Many Redirects Are Too Much?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2zNDNkA

What could be the causes for losing 2/3 of the kws?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3gIrrLm