Wednesday, May 20, 2020

4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.

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Bing can now answer queries with a simple ‘Yes’ or ‘No’

The yes/no summary uses natural-language modeling and comes with a carousel of sources.

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Google Shopping experts join Live with Search Engine Land Friday: Sign up to attend

We’ll talk about what ew’re seeing in the market, customer challenges and successes and what retailers and brand marketers should focus on now.

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Tuesday, May 19, 2020

Is automotive a bellwether for Google My Business trends during COVID-19?

Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cNrJhJ

See who’s keynoting SMX Next

Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts.

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How to evaluate content marketing opportunities during COVID [Video]

“It’s easy to get to get stuck on the pandemic, but how it’s impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LIKQ0A

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time.

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