For better SEO, don’t put all your eggs in the SEO basket

Your target audiences don’t limit themselves to one channel, so neither should your business.

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Google’s May 2020 core update was big and broad, search data tools show

This update was an “absolute monster” said Mordy Oberstein from RankRanger.

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Take the COVID-19 Local Search Marketing Business Impact Survey

Posted by MiriamEllis

The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning.

The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order to reflect the substantial changes the local business community is currently weathering, we are reaching out to you with a timely additional request.

If you market local businesses in any capacity, whether in-house or for an agency, please take our quick, supplementary six-question survey. Your answers will help everyone gauge the impacts of the past few weeks on our industry, and hopefully help in planning for the future. We would be so grateful for just a few minutes of your time to be sure the final report reflects the full picture of local business marketing.

Take the Survey Now

Thank you for your time, and please know that all of us at Moz are wishing your local businesses and agencies well!

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New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

This is the first time Google says it has provided this kind of data to the public.

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Google is suggesting searches based on users’ recent activity

The suggestions surface for multiple intents for logged-in users.

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Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

External sources link to your website with the wrong URLs, here’s how you can fix that.

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Oops, LinkedIn temporarily drops out of Google Search

Even the biggest sites on the internet can have problems with their SEO and Google.

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