Is it an algorithm update or is Google adapting to new search intent? [Video]

‘The idea that what’s happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can’t believe that’s what’s happening,’ said Dr. Pete Meyers on Live with Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fpn8Us

Advertisers signal glimmers of optimism

Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3di5bFC

Google Search Console now supports SpecialAnnouncement schema

The Rich Results Test tool now also supports SpecialAnnouncement markup.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fkctdH

A script that detects anomalies at a local level

This script alerts advertisers when regional differences related to the coronavirus have an impact on your PPC campaigns.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3dgineb

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

The companies are part of a shift toward deeper integration between online and offline operations.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zZMSGT

Google surfacing more local COVID news content to satisfy massive search demand

Local news publishers have struggled to monetize spike in consumer interest.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zQfeDh

Google May 2020 Core Update rolling out today

Here is the second Google core update of the 2020 year.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xz75lX