What location data can tell us about the COVID-19 pandemic

Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.

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Video: 8 takeaways for B2B advertisers in the time of COVID-19

B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.

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SMX Overtime: How to run effective top-of-funnel search campaigns

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

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Marketers surveyed say they would choose Google Ads over SEO if they had to

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

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SEO for recreational and commercial vehicles in a COVID-19 world

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

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Support for SpecialAnnouncement schema is coming to Google search

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.

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Should you continue to solicit reviews during the outbreak? Local SEOs disagree

There are a mix of considerations, on a spectrum from idealistic to pragmatic.

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