Saturday, March 14, 2020

What’s a DAM and why should you care?

What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2W8v6dz

Google building coronavirus testing website

The White House is working with Google to build a website that enables people to find nearby drive-through COVID-19 testing sites.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2wXBdql

Early look: Google ads customer value reporting and conversion value rules

The two features have been in testing for about a year. Here’s what they’re designed to do.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3cWPPqQ

Friday, March 13, 2020

SMX Overtime: Managing your e-commerce category and product detail pages

E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2TZL3jw

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aS8K43

FAQs page "Related Questions" SERP Feature



from Google SEO News and Discussion WebmasterWorld https://ift.tt/39RwVQe

Data suggests there’s still no corporate or brand bias in Google results

Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QcbhOG