Saturday, February 1, 2020

Meta descriptions and branding have the most influence on search clickthrough, survey finds

The majority of participants also agreed that rich results improve Google search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2tg4IlR

SMX Overtime: Here’s how multi-location brands can manage their local listings

Marketing strategist and SMX speaker, Ashley Mo, explains what local businesses can do about duplicate listings and local franchise challenges.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2RMbmdd

Microsoft: Search advertising revenue grew slower than expected last quarter

LinkedIn sessions grew faster than the previous three quarters, though revenue growth slowed slightly in the second quarter of its fiscal 2020, the company reported.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36MzosP

Friday, January 31, 2020