SEOs must focus on intent research practices in 2020

It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.

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Businesses need to think differently about customer feedback data in 2020

Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.

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Google Rolls Out Search Console Speed Report

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How verticalization and zero-click will impact local search in 2020

In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.

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Make it easy for search engines to rank your website in 2020

Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.

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Microsoft Advertising launches sweepstakes for advertisers

Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.

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The consumer decision journey will drive paid search in 2020

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.

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