Machine learning will free up time to be more strategic with accounts in 2020

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.

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Make 2020 the year for e-commerce to get better with the mobile experience

It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.

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A wishlist of improvements for Google My Business in 2020

Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.

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New challenges ahead for attribution with the rise of intelligent tracking prevention

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

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2020 will be the year to get our data right

A reliable data flow will help automation tools we started to use in past years do their jobs better.

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Focus on E-A-T to avoid performance problems in 2020

Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.

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Automation layering is driving PPC so get onboard in 2020

This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.

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