2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.

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Google Adding More Top Stories in Search With Multiple Carousels

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2qJ48fa

Google Adding More Top Stories in Search With Multiple Carousels

from Google SEO News and Discussion WebmasterWorld https://ift.tt/38B6i1N

3 pitfalls of PPC experiments

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.

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Consumers more invested in reviews, but also more skeptical of authenticity — survey

Users now consult multiple sites and expect reviews to be relatively fresh.

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Google adding more news content to ‘top stories’ in search results

Users will now see multiple carousels of news stories.

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Google now shows carousels of reviews on local business profiles

Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.

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