Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

The effort is part of parent company Verizon Media’s focus on commerce offerings.

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Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/355ufMi

Pro Tip: Why you should stop using last-click attribution in Google Ads

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2RBftJn

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins

Hawkins says the Local Search Forum & the LocalU forum will merge.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PamQ8M

Google BERT is Rolling Out in Many Languages

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2E61jrz

Google BERT is Rolling Out in Many Languages

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2YBpfgc

Google Search Console Messages Now Integrated

from Google SEO News and Discussion WebmasterWorld https://ift.tt/358bLuH