Here’s what you need to know about Google’s newest algorithm update: Possum 2.0

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34RYiqi

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2pgYu3m

Google My Business discontinues toll free phone support

This will impact how quickly your Google My Business issues can be addressed.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34Tra1l

Definition of FID vs Aggregate FID (GSC vs Pagespeed Insights)

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2KeSYoX

New SERP feature truncates title tag in favor of location

Google automatically adding locations to title tags can work well in local businesses’ favor.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2q6Niqb

Definition of FID vs Aggregate FID (GSC vs Pagespeed Insights)

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2X6d2PH

Which SEO software is right for your company?

Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36Y2qXx