Let’s kill the hourly rate: We are leaving money on the table

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Q273d0

Pro Tip: Don’t add new services reactively

SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NPoSJS

Adwords landing Page URL is Showing on Organic SERP

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2CnMxvq

Adwords landing Page URL is Showing on Organic SERP

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2Cm1TRb

Search Marketing Expo is next week. Will I see you there?

Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NRZRxs

Uber Eats readies ad sales for restaurants

Could it become a rival to Google and Yelp over time?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Ckw4rX

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Want to learn more about the power of content in SEO? Watch this interview.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36EbMHL