Soapbox: Why I’m so glad Google ended our relationship with Average Position

It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps.

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Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.

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FAQ: All about the BERT algorithm in Google search

What it is, how it works and what it means for search.

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A deep dive into BERT: How BERT launched a rocket into natural language understanding

Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.

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5 tips and trends from Google Webmaster Conference

The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.

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Google extends Shopping ads to more YouTube inventory

Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.

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