5 tips and trends from Google Webmaster Conference

The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2pN8LUW

Google extends Shopping ads to more YouTube inventory

Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36u9XNA

Why the University of Arizona changed its abbreviation for SEO

Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?

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Massive difference at CTR between GSC and GA

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PNUbaA

Massive difference at CTR between GSC and GA

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2NKGPck

SEO companies using affiliate links

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2NFTmxL

Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33jHcBs