How SEOs can master voice search now

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34jDNDo

Google search lets you swipe left and right on shows and movies

Google is launching a new way to find tv shows and movies in search.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34mQb5z

Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting

The new feature addresses many of VLOOKUP’s limitations.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34piVL8

Who will you meet at SMX East?

Come to NYC, November 13-14, to train alongside search marketers from some of the world’s most successful brands and agencies.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ZPUoey

Google selects canonical URLs based on your site and user preference

If a different URL is chosen, it doesn’t negatively affect your site.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NQSE2y

Bloomreach integration for Salesforce Commerce Cloud now available on AppExchange

Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2PHSlcZ

We audited Google Ad recommendations: What we learned will surprise you

The analysis revealed adding sitelinks to ads, replacing trademark terms with “trending terms” and adding Google search partners to an account can help but, a human-led strategy is still critical for success.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zQjS0W