You can now add custom JavaScript to AMP pages

The new amp-script component offers more feature flexibility and interactivity.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2KNMq1q

What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?

The company introduces a second screening program for professional services.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33SWRYU

Are other teams unwittingly killing your SEO (and revenue)?

Executives should treat SEO as a company-wide mandate. Here’s why.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Zkd9Lc

Never go over budget again with this advanced Google Ads Script

Here’s an advanced budget tracking script so you can track media spend with alerts when you get close to budget.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/30rFtZb

Google rolls out maximize conversion value smart bidding strategy

It is now available in all Search campaigns.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zhbVBq

You can’t opt into or out of mobile-first indexing

Google’s John Mueller reminds us that one day, there will only be mobile-first indexing.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Hlb5bk

Are we right for fawning over core algorithm updates?

Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2U1m0fL