Monday, August 19, 2019

Google Ads to remove accelerated ad delivery option next month

Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.

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Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.

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Why is there so little innovation in local?

The alpha and omega of local is now Google.

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Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2z6xlkQ

Are SKAGs dead after Google’s latest match type changes?

PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33Inj7r