Tuesday, July 16, 2019

Amazon’s got a PPC lock on “Prime Day”

Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32taUny

Need advice for what is most critical on-page SEO



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2XPSedZ

How to use Shopping campaigns to increase enterprise leads for B2B

Metric Theory’s SEM campaign for RecycleAway delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LoyuMT

Monday, July 15, 2019

Google says shortnames bug resolved, local listings restored

It’s unclear yet whether the missing reviews issue has also been fixed.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GqWiM7

Data scraping tools for marketers who don’t know code

Here are some free software options to extract data from small to medium data sets to help you get the job done.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Shrmm4

Google may be testing shareable search results snippets

Google is at it again, testing a new feature in the core search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YUx8we

Video: Mike King on the evolution of link building

Learn about how link building has (or has not) changed over the years in this video.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Y6Ma51