Wednesday, July 10, 2019

SMX replay: Create dashboards that inform and persuade

Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LbuuiI

Tuesday, July 9, 2019

What two big studies tell us about the state of local marketing

New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xCy4cP

Yoast SEO 11.6 updates how-to structured data block, following Google’s changes

The latest update also includes more UX changes and bug fixes.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xzvioL

The need for speed in search: 5 speed types to master now

To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2XOlUMN

How to Make the Most of MozCon (and Stay Motivated Once it's Over)