Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Parallel tracking, currently in beta, will be rolling out soon.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KEsyPe

Google deprecates social knowledge panel markup support

Be on the lookout for changes to your knowledge panels.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2ZPjoTx

Compare 14 leading marketing automation platforms

Which one is right for your business?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2J80sIW

Link Building in 2019: Get by With a Little Help From Your Friends

Yoast SEO 11.5 updates the mobile snippet preview

It replicates how your content is likely to appear in Google’s mobile search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KGhq4y

Yelp offering more paid profile upgrades for business owners

These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KDgdeu

SMX Advanced through the lens of a young SEO professional

Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2NaPkR2