Millions of fake Google Maps listings hurt real business and consumers

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2XnAcDR

Ranking for keywords that serve local results

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2ZGMzbD

The Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday

Automation layering: How PPC pros retain control when automation takes over

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2WQXYDO

Google testing carousel of text ads on mobile

The format has proven successful with Shopping ads, but will users swipe through text ads?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2IxtL8Z

SMXcast: Tactics to improve your YouTube video ad performance

Ashley Mo discusses how to run video and search ads together to increase conversions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2J4Beey

RSA editing comes to Google Ads app

Negative keyword management is also now available in the app.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2x7P76i