Ranking for keywords that serve local results

from Google SEO News and Discussion WebmasterWorld http://bit.ly/31PtplR

The Ultimate Guide to Exploring Seattle This MozCon

Google My Business adds more branding tools, introduces searchable @shortnames

The top 5% of local businesses in each category will also be eligible for a new “Local Favorite” badge.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Iu7rwU

Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

The changes will start to take effect in July.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2FmClVT

Review your website performance because every second matters

Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KXeoZ4

Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Rs0Uph

49% of all Google searches are no-click, study finds

However, organic search clicks outnumber paid 11.6 to 1.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RlJn24