Did Google's Site Diversity Update Live Up to its Promise?

Google testing "before:" and "after:" commands to help find old pages

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2Z7qROh

Leaning into SEO as Google shifts from search engine to portal

How to prepare your company for Google’s new customer journey for search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2IprZXl

Google to add attribution to licensed lyrics providers

Google responds to the allegations that it scraped Genius lyrics without paying for that content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2x3ViYV

Why search needs to be combined with awareness for maximum impact

TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2x0xoxt

SMX Overtime: When to use automation to improve account performance

PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Ip9KRT

Google Search Console drops preferred domain setting

Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KYXlWq