Why search needs to be combined with awareness for maximum impact

TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2x0xoxt

SMX Overtime: When to use automation to improve account performance

PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Ip9KRT

Google Search Console drops preferred domain setting

Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2KYXlWq

Google testing "before:" and "after:" commands to help find old pages

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2KKNkOn

5 Ways You Might Mess up When Running SEO Split Tests

Why do AMP pages have higher bounce rate?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2KmB2uv

Why do AMP pages have higher bounce rate?

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2ZqeU5I