User declared canonical for 404ed page is homepage?!

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2HXoqY1

Google and Bing talk web spam and penalties

How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2WnB3jr

Track your ad tests at scale with this advanced AdWords script

Here’s a script to allow you to quickly see a topline summary of all split tests running within your account.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2MwjFcz

Here’s to Barry Schwartz and Greg Sterling, heroes of the search community

On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2XBKOeU

Slight freak out about huge nosedive in pageviews

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2MvjqOE

Slight freak out about huge nosedive in pageviews

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2WrdURG

How To Guard Your Google Business Profile from Becoming a Running Joke