SearchSpring acquired by venture equity firm Scaleworks

The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2M5CNxM

How crawl budget has changed in the last 2 years

Here’s what you need to know about crawl budget and what it all means for your optimization efforts now.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Esf1We

The new realities of local search

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2JY0pS7

Google’s indexing issue is now resolved – new content being indexed

Google has fixed the issue with getting new and fresh content into their index.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2M8a8bk

Why has paid search been pigeonholed to the bottom of the funnel?

To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2HvlyBz

Rural Local SEO: A Marketing Package Strong on Education

Google rolling out mobile search redesign with black “Ad” label, favicons for organic results

The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2QfUUiZ