Reimagining the marketing funnel for the disrupted customer experience

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2EmuvLv

7 Proven SEO Reporting Best Practices That Boost Client Retention

E-A-T-ing well now even more critical

Expertise, Authoritativeness, and Trustworthiness

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2LZsY4l

E-A-T-ing well now even more critical

Expertise, Authoritativeness, and Trustworthiness

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2WkyYZg

SEMrush expands to Amazon with Sellerly for product page testing

The product detail page optimization testing tool is free for Amazon sellers.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2JONeD2

Be smart, advertisers. Here’s how to approach rising Google brand CPC

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2VQjJYL

Google Updates Search Quality Rater Guidelines, May 2019

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2VHxnIY